As we have shared in previous blogs, we have been very diligent in learning the ins and outs of marketing. Let us just say, there is a TON of information out there. Some of which is very contradictory. Some believe that social networking is the end all to making sales. Other, like author Michael Alvear, say just the opposite.
In Mr. Alvear’s book, Make a Killing on Kindle, he stresses the importance of picking the right categories for you book, teaches how to get to the top of Amazon’s search engine results, and how to increase sales without using social networks to name a few.
For now, we want to share with you one particular step he talks about in his book that was entirely new to us. In all of our other marketing research, we had never seen this one before. It’s in chapter six of his book and we highly recommend that you get his book for yourself. It will be the best $3.99 you have ever spent on yourself or your business. Here is chapter six in a nutshell:
Step 1: Pick three complementary books whose association will do you the most good (on Amazon.)
You’re looking for best sellers that complement the content of your book.
Step 2: Write a positive review for the selected books. Even if you didn’t like all of that particular book, just highlight what you did like in your review. You only want to give a positive review to an author you are about to tag your book in.
Step 3: Identify yourself and the title of your book in the first sentence. Amazon allows about 30 words or 176 characters (with spaces) before they cut the review off with a “Read More” link. Few will click the ‘read more,’ which is why it’s important to get your book name in the first sentence. What we have done is: As the author of “What She Knew” (and here where ‘What She Knew’ appears is the actual link on Amazon.)
The text box where you write your review, allows you to ‘insert’ your link. Amazon does it all for you and easily. As you start your writeup, you will see the button in the upper right of the review text box “insert product link.” Click that, then put the title of your book in the search, go down the list for Kindle, and find your book in the list and press the select button. Make sure that you position the cursor where you want the link to be before you hit that button.
Ex: As the author of ((blinking cursor here)); go to the link button and find your book, press the select button, and viola your books link and title are magically put in place. Then just finish out your review.
Mr. Alvear says that he has seen a HUGE increase in sales because of doing this. For us, it’s a simple and inexpensive tool to implement. We will be tracking our sales over the next weeks, and will report back how things have gone.
Remember: Always keep learning. The more you investigate and learn, the better your chance of being the next best-selling author. To purchase the above book, please click on our “Books we recommend” tab and follow the instructions.
Blessings, K.R. and T.L.